Fox Freight (sample)

Q4 dormant accounts · generated 2026-10-31

What is in this list

44
rows received
39
usable leads
25
recoverable
10
scored 70+

Where the leads landed

70+ - worth a personal email10
45-69 - worth a human look15
Under 45 - no usable context14

Why these leads scored

company known39
name and company39
business email33
named provider24
recent <3mo22
buying intent11

What we dropped, and why

No usable email address4
Junk, test, or disposable address1

5 row(s) quarantined out of 44. Every one is kept in a file with its reason - nothing is silently discarded. 6 spreadsheet-formula payload(s) were neutralised on the way in.

What it is worth

$112,500

Gross value of 25 recoverable leads at $4,500 average deal size, if every one closed. This is addressable pipeline, not a forecast.

What happens next

Each lead above 45 gets a written, personalised email built from its own CRM note - not a template. Nothing is sent without review. 0 draft(s) approved so far.